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Baby Diaper Market is expected to reach a valuation of US$ 63.67 Bn by 2021

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Baby Diaper Market is expected to reach a valuation of US$ 63.67 Bn by 2021

October 26
16:10 2021
Baby Diaper Market is expected to reach a valuation of US$ 63.67 Bn by 2021
Reusable/Bio-degradable Diapers Surging at 5.1% CAGR, as Focus on Eco-friendly Materials Improves: FMI

Future Market Insights, Dubai: The global baby diaper market is forecast to expand at a CAGR of over 5.0% between 2021 and 2031, projects ESOMAR-certified consulting firm Future Market Insights (FMI). Surging demand for light weight, multi-layer, and chemical free disposable baby diapers has created a lucrative opportunities for the market.

Increasing parent’s precautionary measures towards baby’s hygiene has led to development clinically proven hypoallergenic baby diapers to prevent the skin rashes and other skin issues. This will drive the baby diaper sales in the near future.

Key market players such as Pampers are integrating wearable smart technology in baby diapers. This strategy will help parents to tend their babies quickly and more effectively.

For instance, Pampers launched a smart diaper named Lumi in 2019, which sends notification whenever baby has we diapers. With built-in moisture strip and reusable sensor, as soon as the diaper gets wet, parents get and alert message on the Lumi mobile application to change the diaper.

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Declining birth rate on a global level is threatening the baby diaper market growth. Rising prevalence of obesity and increasing cases of sexually transmitted diseases has significantly reduced the child birth rate in developed nations.

These factors will negatively affect the baby diaper market in subsequent years. However, neuro-marketing strategies employed by market players to attach the customer emotions with the product will propel the market growth to new levels.

“Customer inclination towards eco-friendly and recycled products is encouraging the development of superabsorbent polymer for baby diaper. Increasing innovation towards recycling disposable diapers will intensify the baby diaper market growth,” says the FMI analyst

Key Takeaways

  • Absence of fund allotment for buying baby diapers in state and government baby safety program on in the U.S. has stressed the baby diaper market in the country. Increasing consumer spending on baby diapers in convenience stores will significantly influence the market demand.
  • Rising prevalence of still birth in the U.K along with decreasing total fertility rate among women aged below 30 years will have negative impact on baby diapers market.
  • Despite the falling birth rate and death rates, China is expected to offer growth opportunities during the forecast period.
  • Competitive pricing and efforts to provide finished products at low cost to capture market in Australia will boost the baby diaper market sales. Increased per capita income and high demand has pushed the market players to establish production plant capacity in Australia.
  • Growing urbanization in countries like South Africa and Turkey along with improved lifestyle choices due to increased income has significantly affected the baby diaper market growth. Rising production of baby diapers in Middle East and Africa region will further boost the baby diaper market growth.

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Competitive Landscape

Market players are working towards developing sustainable and recycled baby diaper in an attempt to conserve natural resources. They are utilizing biodegradable packaging materials, developing chlorine free and plant based diaper materials to satisfy the customer demands.

For instance, Walmart’s Parent’s Choice store brand diaper markets the product based on the features like “hypoallergenic inner liner”; ultra-absorbent core”; and “stretchable sides for excellent fit”. Such strategies are becoming common among market players thus boosting the market growth.

Some of the leading companies profiled in the report are:

  • Kimberly-Clark Corporation
  • The Procter & Gamble Company
  • Kao Corporation
  • Unicharm Corporation
  • Cardinal Health Inc.
  • Ontex International N.V.
  • Bambo Nature USA,
  • C. R. Bard, Inc.
  • Aleva Naturals (D&G Laboratories Inc.)
  • B. Braun Melsungen AG
  • Babyganics (S.C. Johnson & Son Inc.)
  • Bambino Mio Ltd.
  • Bambo Nature USA (Abena Group)
  • The Honest Company Inc.

More Insights on the Global Baby diaper Market

Future Market Insights, in its new offering, provides an unbiased analysis of the baby diaper market, presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the baby diaper market with a detailed segmentation.

Baby Diaper Market by Category

Product Type

  • Training Pants/Underwear Pants
  • Swim Diaper
  • Preemie Diapers
  • Cloth Diapers
    • Flat Cloth Diaper
    • Pre-Fold Cloth Diaper
    • Pocket Diaper
    • Fitted Cloth Diaper
    • Hybrid Cloth Diaper
    • All-in-One Diaper


  • 0 to 5 Months
  • 5 to 8 Months
  • 9 to 24 Months
  • Above 24 Months


  • Tape Style
  • Pant Style


  • Disposable Diaper
  • Reusable Diaper


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa (MEA)

For information on the Research Approach used in the Report, Request [email protected]

Key Questions Covered in the Report

  • How will the market for baby diapers will expand through 2031?
  • Which top manufacturing companies are leading the global baby diaper market?
  • What are the key drivers and trends that will stimulate the baby diaper sales?
  • What are the challenges that will affect the sales of baby diaper market?
  • Which region will remain the most lucrative throughout the forecast period?
  • What is the impact of Covid-19 on baby diaper market?

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